paper-paulette2

mission : Global branding identity of a Cheese & Wine shop
client : La Cave du Moulin Vieux
location : Paris
year : 2014

This is a global branding project, as after being created, l’amie Paulette’s identity has been applied on business card, official paper, website, cheese and wine packaging, bags and the shop outside banner.
The shop’s name comes from an old lady from Berlin, who loved drinking and eating french cheese with friends. She gave her image to the shop’s identity, what a destiny!